Tandemhopp.se: Streamlining Skydiving Bookings and Waivers

Mockup/screenshots of Tandemhopp.se's website

Tandemhopp.se, operated by Skydive Sweden, is a leading provider of tandem skydiving experiences in western Sweden, performing over 1,000 tandem jumps annually. The company also offers gift cards for skydiving enthusiasts, making it a popular choice for thrill-seekers and gift-givers alike.

Project Challenges

The client faced several operational inefficiencies and user experience issues:

  1. Outdated Website: The previous website was visually outdated and lacked modern functionality.

  2. Manual Gift Card Processing: Customers had to email the company and make manual bank transfers or Swish payments, requiring staff to manually verify and process each transaction.

  3. Disjointed Booking Experience: Tandem jump bookings redirected users to BurbleSoft, a separate platform with a completely different visual design, creating a fragmented experience.

  4. Paper Waiver System: Customers signed waivers on paper upon arrival, which were manually stored, adding administrative overhead.

  5. Customer Journey Friction: The overall booking and preparation process was cumbersome, leading to potential customer dissatisfaction.

Solution Implementation

To address these challenges, we designed and developed a fresh, modern website with several key improvements:

1. Unified Design

  • We created a visually appealing website that aligns with the Tandemhopp.se brand identity.

  • Redesigned the booking calendar and forms to match the website’s aesthetics, ensuring a seamless transition when users are redirected to BurbleSoft for tandem jump bookings.

2. Integrated Gift Card System

  • Implemented a gift card system that allows customers to purchase gift cards directly on the website.

  • Integrated the system with BurbleSoft, enabling customers to use their gift card codes immediately for bookings without additional manual steps.

3. Digital Waiver Integration

  • Set up a digital waiver system integrated with BurbleSoft’s booking and manifest platform.

  • Customers can sign waivers digitally before arriving at the dropzone or by scanning a QR code on-site with their phones.

  • Waivers are automatically linked to the booking system for easy access by staff, eliminating paper storage.

4. Customer Journey Optimization

  • Simplified the booking process by reducing friction points and ensuring all steps feel cohesive and user-friendly.

  • Focused on creating an intuitive flow from browsing tandem jumps to completing bookings or purchasing gift cards.

Sustainability and Performance Enhancements

In addition to improving functionality, we prioritized sustainability and performance:

  • Fast Loading Speeds: Optimized the website for sub-2 second load times, ensuring a smooth user experience even on mobile devices.

  • User-Friendly Design: Focused on intuitive navigation and responsive layouts to cater to users across all devices.

  • Lightweight Architecture: Designed a streamlined website that minimizes data transfer and resource consumption.

Results and Impact

The new website delivered significant improvements for both the client and their customers:

1. Streamlined Operations:

  • Eliminated manual gift card processing through automation.

  • Reduced administrative workload by digitizing waivers.

2. Improved User Experience:

  • Unified design across the website and booking platform enhanced customer trust and satisfaction.

  • Faster loading speeds improved usability across devices.

3. Enhanced Efficiency:

  • Digital waivers simplified on-site check-ins and reduced paperwork storage needs.

  • Customers could seamlessly book jumps using gift cards immediately after purchase.

4. Sustainability Goals Achieved:

  • Lightweight design reduced energy consumption while maintaining high performance.

  • Green hosting aligned with environmentally conscious business practices.

Conclusion

The redesigned Tandemhopp.se website successfully addressed operational inefficiencies while enhancing the customer journey from start to finish. By integrating modern technologies like digital waivers and automated gift card systems, we not only streamlined processes but also created an eco-friendly digital presence that reflects Tandemhopp.se’s commitment to innovation and sustainability. This project highlights how thoughtful design and technology integration can transform both business operations and customer experiences in the adventure tourism industry.