Sustainable WWW

Driving the future of the web, we’re committed to a sustainable and accessible internet. Our sites are over 60% smaller than average, ensuring quicker load times, enhanced SEO, and reduced environmental impact.

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We specialize in crafting lightweight and swift websites, leveraging cutting-edge technology and best practices.


We’re dedicated to shaping an internet that empowers everyone, regardless of personal ability or geographic location.


We champion eco-centric, modern designs that deliver an exceptional user experience.

Our history

Sustainable WWW emerged in 2021, founded by Michael Andersen, who recognized the internet’s significant environmental footprint. Fueled by a blend of environmental zeal and web design expertise, our journey began. We were startled to learn the extent of the internet’s pollution and committed to steering its path towards sustainability.

Initially a blog for sharing insights, Sustainable WWW evolved into a beacon for eco-friendly web practices. Michael’s writings covered a spectrum from minimizing image pollution to selecting the most efficient frameworks. His voice spread through newsletters, the book “Sustainable Web Design In 20 Lessons,” and podcast guest appearances.

2023 marked a milestone with the launch of our open-source initiative, Wiki—a trove of markdown articles detailing actionable steps to lessen websites’ ecological impact. Hosted on GitHub, Wiki invites global collaboration and secures its wisdom for future generations through the GitHub Arctic Vault project.

As the year closed, our creative ambitions outgrew our capacity, prompting us to expand our team. This growth transformed Sustainable WWW into a global enterprise, dedicated to greening the internet, one website at a time.

Our mission

At Sustainable WWW, we’re a collective of passionate tech enthusiasts driven by a singular mission: to transform the internet into a sustainable force for our future. Currently, the internet stands as the most significant individual contributor to global pollution, accounting for a staggering 4% of the world’s greenhouse gas emissions. Surpassing even the aviation sector and many countries, this statistic sheds light on the urgent need for change.

Our mission, both as individuals and as an organization, is clear: to advocate for and champion sustainable practices that mitigate the environmental footprint of websites and web applications. Every day, the tech industry expands, paperless initiatives rise, and innovative internet applications emerge, further exacerbating the existing pollution.

Through rigorous research and dedicated education, we strive to implement and promote sustainable techniques. We aim to curtail the environmental impact of each website, paving the way for a cleaner, more sustainable, and speedier internet. By integrating sustainable practices, we envision an internet that’s not just less polluting but also more responsive and inclusive, ensuring a better tomorrow for all.

Our values

1. Sustainability: We are committed to fostering environmental sustainability in all facets of our work. We actively seek and promote eco-conscious practices to reduce our ecological footprint and contribute positively to the planet’s well-being.

2. Innovation: We embrace innovation as a cornerstone of our approach. We encourage creativity, curiosity, and forward-thinking to drive impactful change and develop cutting-edge solutions.

3. Integrity: Integrity is the bedrock of our operations. We prioritize honesty, transparency, and ethical behavior in every interaction, ensuring trust and credibility in all our endeavors.

4. Collaboration: We believe in the power of collaboration and inclusive teamwork. We value diverse perspectives and actively engage in partnerships to achieve collective success and foster a supportive environment.

5. Continuous Learning: We are dedicated to continuous learning and growth. We cultivate an environment that encourages exploration, knowledge-sharing, and ongoing development for personal and professional advancement.

6. Responsibility: We take responsibility for our actions and their impact. We aim to be accountable for our commitments, uphold high standards, and contribute positively to the communities we serve.

7. Adaptability: In an ever-evolving landscape, we value adaptability and resilience. We embrace change, learn from challenges, and remain flexible in navigating uncertainties to thrive in dynamic environments.